Corporate Identity

Business community across board are gearing up to meet the growing demand generated by the rapidly increasing commoditized world. Branding has thus become a key facet.

Corporate Identity (branding) is now a known form of business mechanism used to sell multiple products under one company's name. This has business advantage and can boost profit.

For a plain businessman, an effectively designed corporate identity results in a much profitable marketing: a cohesive look in all your communications help build a company's reputation irrespective of product lines.

Importantly, Corporate identity development is not a point factor. It can touch upon important facets like logo designing, graphic identity, web site designs thus creating a unique business identity. How should you build up your brand?

Today, the appearance of the products, from soaps to computer cabinets is an important element. The hardware vendors therefore regularly flood the market place by unleashing new products -- new deisgns and introducing new technologies - encompassing touchstones like professional corporate identity, company logo design, branding and corporate identity brand, corporate web design.

As a result, the business players need to have good innovative schemes and also brand building to push for normal usage and the high end products.

For instance, with the desktops, one needs to realize that an enterprise customer looks for such designs, etc in solutions as are attractive and suit his/her lifestyle. In the laptop category for instance, the brand building process should answer Frequently Asked Question FAQ -- 'What should one do for a long battery life?'

The demand is dependant on factors such as suitable credit terms, timely settlement of claims and secondary sales driven by geographical exclusivity.

Brand Building means certain salient feature, namely, brand management, family branding (that is pushing various products under one company's umbrella name -- the best examples in Indian context would be Tatas - originally vehicle manufacturer now they are into everything from mobile phones to salt -- and everything goes in the name of Tata). This is also called genercized trademark. Now, it becomes imperative for the business players to identify the challenges that confront them while selling commoditized products, and importantly, how they can prepare for the market. Brand or Identity Busiling is that game precsiely! Customer Satisfaction: We have heard businessmen repeatedly emphasizing that the name of the game for is to satisfy the customers, win him for onetime sale and also retain him for future! Therefore, you can't afford to ignore the simple questions on the battery life of a notebook or about the latest market demands for television sets --- suitably colored to suit the taste of the customers.

But it's true that amidst these challenges, the changing landscape of technology is opening new avenues. Importantly, you need to build value across the consumer spectrum to keep themselves on track not only to make profits but also to survive.

Now, how does brand building help during crisis like economic slowdown? During the global economic meltdown type crisis, the most affordable method of attracting new business is only via website. Therefore, it's essential that your brand is created for the customers across the spectrum and the customer knows that you can be reached by the click of a mouse....................That's the trick all about!