Google Website Optimizer

Improving Conversion Rates

If your business web site is live and running and sales conversion rates aren't what you would like to see. With multi factors that impact conversions, it can be hard to know what needs to be changed in your website. That's why Google made Google Website Optimizer (GWO) to identify this problem. Google Website Optimizer is a totally free program and it allows to do different experiments find those areas for landing page improvement and the best combination of page content and page features on website to optimize good conversion.

Ecommwd offer Google Website Optimizer service and web analytics services which are planned to support making marketing decisions based on comprehensive, relevant data that significantly enhance your ROI. Google Website Optimizer assists web site owners test landing page variants in the images, headlines, calls to action and text on the landing pages to see which ones result in the high most conversions in bringing visitors to take wanted actions such as downloading information, making a purchase or filling out a form.

Ecommwd helps to describe the landing page. Also helps to landing page to be tested and the areas on it to be tested and create, preview and install the different variants of the landing page to test them against the original landing page.

Ecommwd offers customized and expert Google Website Optimizer services for your website online marketing campaign:

• Installation and set up
• Experimentation
• Multivariate testing
• Data collection and reporting
• Consulting and recommendations based on Google Website Optimizer data, a competitive analysis, business analytics reports and other information as appropriate to your business targets.
• Above prize does not include any design cost

How Google website Optimizer Works?

Google Website Optimizer allows to performing A/B or multivariate testing.

• A/B Testing directs your web traffic to two (or more) pages, each featuring the same basic content with only one difference - the element you want to test (such as a different button, title, image, copy, or etc...).
• Multivariate testing allows testing a combination of page elements on the same page, with different visitors being shown different variations of the same page.

Google Website Optimizer is a website testing tool which uses A/B and Multivariate testing to test site & landing page design, pinpoint usability flaws and show where site improvements can be made to:

• Helps to Increase conversion rates
• Optimize landing page design & usability
• Increase visitors time-on-site
• Decrease bounce rate & improve visitor satisfaction

Advantages of Ecommwd Google Website Optimizer consulting service:

• Initial free consultation and direct all inclusive proposal
• Cooperative creative approach using analytics data
• Transfer of knowledge and experience
• Work directly with experienced and skilled web designer
• Marketing view and ability to meet special needs